When music videos first came out, I think music* stars thought this would be a clever way to market their music – you know, appeal to the visual learners. I don’t think they thought it would essentially quadruple their workload – learning ‘acting’ parts/dance moves – not to mention hiring of directors, writers, models, dancers.
While we don’t make any music videos at Saturday MP, I can’t help but relate to this model and blame the Internet for making us more work. Sure, we sell Mini-Compressor on the Internet. We market on the Internet. We look up movie times on the Internet. We love the Internet. It has made us money, but it has made us more work too.
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