Takeaways

Book: Meatball Sundae: Is Your Marketing out of Sync? Author: Seth Godin

My takeaway from Meatball Sundae is don’t use a new marketing trend because it’s the hip new thing to do.  Make sure the marketing you do aligns with your business.  If the new marketing you does not align either change your business or don’t bother with the new marketing.

The book was written in 2007 and focuses mostly on marketing using the web but the basic idea applies to any new marketing technology.  Just because others companies use dream ads doesn’t mean you need too.

Book: Option B: Facing Adversity, Building Resilience, and Finding Joy Author: Sheryl Sandberg, Adam Grant

Option B is not what I thought it would be about.  I thought it would be about what to do when your first plan fails for some reason.  Like plans you consciously made, such as a business plan, trip, etc.

Turns out the book is coming up with an option B for plans you didn’t even think you where making.  Such as assuming your family won’t die or won’t get seriously ill.  It is Sheryl Sandberg’s account of her husbands unexpected passing how she dealt with it.  She talks to others who dealt with death of loved ones and also what research says about dealing with death.  It does focus on other issues such as illness and other major life tragedies but mostly about death.