Fun

Another adventure out of the basement - yay!  It’s that time of year in the Chamming garden… yup… planting time.

First comes the planning process that I love best.  I carefully draw a not-to-scale “map” of the garden on the back for scrap paper.  It’s usually entitled “My Vegetable Garden”.  Chris laughs that it reminds him of Microsoft’s “My” products, like “My Computer” and “My Favourites”.  Anyway, this year on the hit list are zucchinis, tomatoes, carrots, cucumbers beets, beans, peas, lettuce, herbs, onions and sunflowers.

The success of our product marketing could be measured by how well Mini-Compressor is integrated into everyday life, but more importantly, everyday language.

If I may demonstrate with a few examples:

Do you remember when Google became a noun? I do_*_. Now, do you remember when google became a verb?  Seriously, how often have you ‘googled’ someone or something as opposed to ‘used a search engine to find someone or something’?

We want to celebrate the 20th annual Earth Day with a special promotion!  This will be a real one, not like the bogus Mini one.

Big bold print:

Free shipping with every copy of Mini-Compressor purchased.  Forever.  No questions asked, no codes.

How?  That’s easy!  Run, don’t walk, to the Buy Now button on our website.

How does this help the environment?  We save on packaging and gas to get that big cardboard box to your door… aaaaannnddd…. everyone else is greenwashing these days.  We thought we’d jump on the bandwagon.  It couldn’t hurt, right?

Let’s be honest.  Sales of Mini-Compressor have been steady, but what we really want is 4 bazillion people to buy a copy and tell 2 friends.  Then we can have bags with dollar signs on them!  And build our dream garage_*_.

We’ve been working our little brains to think of ways to market our flagship product, on a basement level budget, and this is what we’ve come up_**_

SaturdayMP has been around for a long time.  The concept of a weekend software company is how our friends and acquaintances know us (dreamers).  Sure, we incorporated just over 2 years ago, but the name has been around for longer in our circles.  This past winter, Chris had a few opportunities to see some familiar faces and catch them up on our ‘latest venture’.  Imagine our embarrassment when he had to 1) borrow a pen to 2) write down his contact info on the back of a gas receipt.  Seriously!  Doesn’t this dude have a business card?  That was my next project.