The success of our product marketing could be measured by how well Mini-Compressor is integrated into everyday life, but more importantly, everyday language.
If I may demonstrate with a few examples:
Do you remember when Google became a noun? I do_*_. Now, do you remember when google became a verb? Seriously, how often have you ‘googled’ someone or something as opposed to ‘used a search engine to find someone or something’?
[Read More]EXHILARATION – That feeling you get just after a great idea hits you and just before you realize what’s wrong with it.
That pretty much sums up the feeling I had when Chris told me he was thinking of starting up Saturday Morning Productions. As you may know, it was something we talked about in jest for, like, ever, but never seriously. Part of me – the fiscally conservative part – was worried, but the other part of me – the wifey part – knew that if Chris was telling this to me outloud, he’d already made up his mind. It made me sick to my stomach to think of the possible struggles and financial hardships of getting a business off the ground. I badgered Chris into writing a business plan. That was for my own personal comfort, as we would be the sole venture capitalist. With the benefit of foresight, I now have to admit, Chris has made some sound decisions, and the going has been smooth for the most part. The bottom hasn’t dropped out yet. And there are perks for us to look forward to, that we wouldn’t get with a punch-the-clock job.
[Read More]We want to celebrate the 20th annual Earth Day with a special promotion! This will be a real one, not like the bogus Mini one.
Big bold print:
Free shipping with every copy of Mini-Compressor purchased. Forever. No questions asked, no codes.
How? That’s easy! Run, don’t walk, to the Buy Now button on our website.
How does this help the environment? We save on packaging and gas to get that big cardboard box to your door… aaaaannnddd…. everyone else is greenwashing these days. We thought we’d jump on the bandwagon. It couldn’t hurt, right?
[Read More]Let’s be honest. Sales of Mini-Compressor have been steady, but what we really want is 4 bazillion people to buy a copy and tell 2 friends. Then we can have bags with dollar signs on them! And build our dream garage_*_.
We’ve been working our little brains to think of ways to market our flagship product, on a basement level budget, and this is what we’ve come up_**_
[Read More]SaturdayMP has been around for a long time. The concept of a weekend software company is how our friends and acquaintances know us (dreamers). Sure, we incorporated just over 2 years ago, but the name has been around for longer in our circles. This past winter, Chris had a few opportunities to see some familiar faces and catch them up on our ‘latest venture’. Imagine our embarrassment when he had to 1) borrow a pen to 2) write down his contact info on the back of a gas receipt. Seriously! Doesn’t this dude have a business card? That was my next project.
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